Sips Juice is a premium juice brand focused on delivering fresh, 100% natural juices with no added sugars. As the branding and packaging designer, I was tasked with creating a cohesive visual identity that communicates the brand’s commitment to freshness, health, and quality. The goal was to design packaging and advertising materials that appeal to health-conscious consumers while ensuring consistency across all touchpoints.
objective
to create a design system that:
Reflects the brand’s core values of freshness, natural ingredients, and health.
Stands out in a competitive market filled with similar juice brands.
Appeals to both casual buyers and health enthusiasts.
Maintains consistency across various mediums, including packaging, advertising, and digital platforms.
Design Highlights
Primary Packaging : Designed juice cartons with bold, eye-catching visuals that highlight the flavor (e.g., orange slices for orange juice, watermelon slices for watermelon juice).
Flavor Indicators : Clear labels indicating the flavor (e.g., "Orange," "Mango") and key selling points like "100% Natural Juice" and "No Added Sugars."
Visual Hierarchy : Organized information using size and color to guide the viewer’s eye from the brand name to the flavor and nutritional claims.
Material Choices : Ensured the packaging is eco-friendly and recyclable, aligning with the brand’s commitment to sustainability.
Results
The Sips Juice branding and packaging design have been well-received, achieving the following outcomes:
Brand Recognition : The vibrant colors and clear messaging make the brand instantly recognizable on shelves and in advertisements.
Consumer Appeal : The emphasis on freshness, natural ingredients, and health benefits resonates with target audiences, driving engagement and sales.
Consistency : The cohesive design system ensures that the brand feels unified across all touchpoints, from packaging to advertising.