hayo

Branding / Packaging / Ad Design

Hayo is a natural, oil-free facewash formulated for clearer, healthier skin. I created the full brand identity — including a soft, minimal logo, a clean packaging system, and digital ad assets. The design focused on purity, calmness, and approachability, using soft colors, spacious layouts, and gentle type. Every visual element was built to reflect the product’s natural promise and resonate with a modern skincare audience.